Jewelers

New Berlin, WI

12-Month No Interest Financing

Best Prices in Milwaukee

We Buy Gold and Silver


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Milwaukee's Trusted

Family Jeweler Since 1969

For over five decades, Haase Jewelers has been adorning Milwaukee's most memorable moments with stunning jewelry pieces crafted with precision and care. As a family-owned business with deep roots in our community, we've built our reputation on providing exceptional quality, personalized service, and unbeatable value. Our team of graduate gemologists brings over 60 years of combined expertise to every customer interaction, ensuring you receive knowledgeable guidance whether you're selecting an engagement ring, selling precious metals, or commissioning a custom design. As the leading choice for jewelers in New Berlin, WI, we understand that jewelry isn't just an accessory-it's a celebration of life's most significant milestones and expressions of your unique personality. That's why we offer an extensive selection of exquisite pieces, from classic designs to contemporary statements, all backed by our commitment to excellence and our 30-day return policy for your complete peace of mind.


What truly sets Haase Jewelers apart is our dedication to customer satisfaction and convenience. We offer complimentary polishing, cleaning, and checking while you wait, with small repairs completed on the spot and major repairs finished within 7-10 days. When you choose us among jewelers in New Berlin, WI or the surrounding communites, you'll enjoy in-house custom design services utilize cutting-edge CAD technology to bring your jewelry visions to life, creating one-of-a-kind pieces that tell your personal story. For those concerned about budget, we're proud to offer the best prices in Milwaukee and 12-month financing options to make your dream jewelry accessible.


As the first choice for jewelers in New Berlin, WI and beyond, we consistently beat competitors' prices on both lab-grown and natural mined diamonds, proving that luxury doesn't have to break the bank. Our bilingual staff, fluent in both English and Spanish, ensures clear communication for all our clients. Whether you're looking to buy, sell, or create something extraordinary, we invite you to experience the Haase difference—where tradition meets innovation, and every customer becomes family. For personalized jewelry guidance or to discuss your specific needs, please contact us.

Haase Jewelers Inc

Why Choose Our Jewelers

 in Wauwatosa, WI

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12-Month 0% Financing Available

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Over 60 Years of Experience

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We Offer a 30-Day Return Policy

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Best Prices in Milwaukee

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Shipping Is Available on All Jewlery

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Small Repairs While You Wait

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Gold Buyers

Looking to sell your gold pieces? Our experienced appraisers offer fair, competitive prices for your unwanted gold jewelry, coins, and other items. As the jewelers New Berlin, WI can depend on, we provide transparent evaluations based on current market rates and the quality of your pieces, ensuring you receive maximum value for your precious metals.

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Men's Wedding Rings

Find the perfect symbol of your commitment in our extensive collection of men's wedding bands. From classic gold and platinum designs to contemporary materials like titanium and tungsten, our selection caters to every taste and lifestyle. We'll help you select a comfortable, durable ring that reflects your personal style and fits your budget.
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Pearl Jewelry

Our stunning pearl collection showcases the timeless elegance of these natural treasures. From classic strands to modern pearl designs in earrings, bracelets, and pendants, we offer freshwater, Akoya, Tahitian, and South Sea varieties, making us the clear choice among jewelers in New Berlin, WI and beyond. Each piece is carefully selected for luster, surface quality, and matching to ensure exceptional beauty.

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Silver Buyers

Converting your unused silver into cash has never been easier. Our silver buying service offers competitive prices for sterling silver flatware, hollowware, jewelry, and coins. Our knowledgeable team accurately weighs and evaluates your items, providing straightforward, no-pressure quotes based on current market values.
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We Buy Gold

Turn your unwanted gold into immediate cash with our gold buying service. We purchase gold in any condition—broken chains, single earrings, outdated styles, or dental gold. Our transparent evaluation process ensures you understand exactly how your gold is valued, and we pride ourselves on offering some of Milwaukee's highest payouts.
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We Buy Silver

Our silver purchasing program makes it simple to convert your silver items into cash. We're interested in sterling silver jewelry, flatware sets, tea services, and silver coins. With decades of experience in precious metal evaluation, we offer fair market prices and immediate payment for your convenience.
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Women's Wedding Rings

Discover the wedding ring of your dreams in our diverse collection for women. From delicate diamond-studded bands to bold statement pieces, we offer designs in various metals and styles. Can't find exactly what you're looking for? Our custom design service can create a completely unique ring that perfectly captures your love story.
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Here's what our satisfied customers are saying...

At J.P. Haase Jewelers, we take pride in providing exceptional jewelry products and services to our customers. We would be grateful if you could share your thoughts about our business with others. Your feedback helps us improve and helps others make informed decisions. Please take a moment to leave a review of J.P. Haase Jewelers and let others know what you think.

Frequently Asked Questions

With over 60 years of experience behind our team, we've built a reputation on trust, craftsmanship, and straight talk. Whether you're shopping for an engagement ring, comparing metals, or curious about how valuation works, we believe informed customers make the best decisions. This FAQ section brings together the most common questions we hear every day in our showroom, along with practical insights that help you feel confident at every step of the process.

  • How experienced are your jewelers?

    Our jewelers bring more than six decades of hands-on experience in fine jewelry design, repair, and evaluation. That level of experience means you're not just getting product knowledge, you're getting deep craftsmanship insight shaped by generations of work in the industry. We've served the Milwaukee community for years with a focus on precision, honesty, and long-term relationships. Every piece we handle reflects a commitment to quality that only comes from decades of dedication and daily practice in real-world jewelry work.

  • What should I know before choosing a piece of jewelry?

    Before choosing jewelry, it helps to understand the basics of metals, gemstones, and durability. Gold, platinum, and silver each offer different strengths, colors, and maintenance needs, while gemstones vary in hardness and brilliance depending on their type. Your lifestyle also matters, since active wearers often benefit from stronger settings and durable metals.

  • How is gold and silver valued?

    Gold and silver are valued based on a combination of purity, weight, and current market pricing. Purity is measured in karats for gold and fineness for silver, which directly impacts overall value. Weight is then factored in to determine base worth, followed by real-time market rates that fluctuate daily. Our evaluation process is transparent, giving you a clear breakdown so you understand exactly how your item is priced.

  • What men's wedding ring styles are available?

    Men's wedding rings come in a wide range of styles designed to match different personalities and lifestyles. Popular choices include classic gold bands, modern platinum designs, and durable tungsten options known for their strength. Some prefer minimalist polished finishes, while others choose brushed textures or engraved details for added character. Whether you're drawn to traditional elegance or contemporary design, there are options that balance comfort, durability, and long-term wearability for everyday use.

  • What women's wedding ring options do you offer?

    Women's wedding ring selections include everything from delicate diamond-accented bands to bold bridal sets designed for maximum brilliance. Many customers choose custom designs that reflect personal style, combining gemstones, metal types, and intricate detailing. Whether you prefer a timeless solitaire pairing or a fully coordinated set, each option is crafted with attention to detail and beauty.